Volume No. :   1

Issue No. :  2

Year :  2010

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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Consumer Durable Industry in India -A Bird’s Eye View



Address:   Dr. K. Rajesh Kumar1 and Mr. C. Kandasamy2*
1Director, Dept. of Management Studies, AMC Engineering College, 18th KM, Bannerghatta Road, Bangalore-83
2Research Scholar, Anna University Coimbatore, Coimbatore, Tamil Nadu
*Corresponding Author
DOI No:

ABSTRACT:
This paper examines the Indian consumer durables industry. In this research work, the author have examined in detailed the current consumer durable market in India. It witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern. Apart from steady income gains, consumer financing and hire-purchase schemes have become a major driver in the consumer durables industry.
KEYWORDS:
Consumer durables, quality, Indian market, price, Brand
Cite:
K. Rajesh Kumar, C. Kandasamy. Consumer Durable Industry in India -A Bird’s Eye View. Asian J. Management 1(2): Oct. – Dec. 2010 page 61-64.
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