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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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Corporate Social Responsibility: Evaluation of Existing Practices at UAE Corporate Social Responsibility: Evaluation of Existing Practices at UAE
Durai Anand Kumar
Durai Anand Kumar* and Dr. V. Balakrishnan
Anna University of Technology, Coimbatore, South India
Purpose:- The purpose of this paper is to study how effective was the social responsibility demonstrated by the Mechanical, Electrical and Civil contracting organizations of the United Arab Emirates, in relation to the CSR framework of European Foundation for Quality Management (EFQM), and to identify the areas of strength and challenges in such CSR practices. Design/Methodology/Approach:- A comprehensive review was made on the CSR literature. The recently published articles and best practices in the related subject were taken into consideration, including the EFQM Publications concerned. Our focus in this study was to select a stratified random sample of 50 organizations in the UAE and study their CSR characteristics such as their methodology and evaluation of CSR activities in relation to the best-practices. In this study, 8 constructs were tested to experiment the inter relationship between the variables driving the CSR performance. All the 8 variables were hypothetically proven to have a significant relationship, including the 5 EFQM CSR approaches. Strong areas and deficiencies in CSR initiatives by these organizations were classified and elaborated accordingly. Findings:- The existing CSR activities of UAE organizations were compared with the 5 basic approaches of EFQM CSR framework and validated that all these approaches had a significant impact on the CSR performance. Social responsibility was found to gain focus in the UAE, with strong areas being a clear strategic direction and a sound financial capability. Some deficiencies were revealed in demonstrating social responsibility, which were classified into 5 major categories. Considering the UAE Government’s strategic destination termed as “Vision 2030”, the social responsibility practices need to improve in certain areas as highlighted in this paper. Originality / Value addition in this paper: Even though the study focused on the organizations at UAE, regardless of their country of location, size and scope of work, this study is expected to be useful for any organization to get a overview on the method of planning, deploying, evaluating and refining the CSR performance.
i) Corporate Social Responsibility ii) C.S.R iii) Social Responsibility iv) Corporate Conscience v) Corporate Citizenship vi) Social Performance vii) Sustainable Responsible Business.
Durai Anand Kumar, V. Balakrishnan. Corporate Social Responsibility: Evaluation of Existing Practices at UAE . Asian J. Management 2(3): July-Sept., 2011 page 108-114.
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