Volume No. :   2

Issue No. :  3

Year :  2011

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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An Empirical Study on the Influence of Demographic Variables on E-Banking Services



Address:   R. Vijayakumar1*, R. Radhakrishan2 and R. Anitha3
1SNS College of Technology, Anna University of Technology, Coimbatore, India
2SNS Business School, Coimbatore, India
3Faculty of Management Studies, PPG Institute of Technology, Coimbatore, India
*Corresponding Author
DOI No:

ABSTRACT:
Business Enterprise has been globalised with revolutions from the E-banking and the way banking transactions are done. The cost of delivering banking services and products has substantially reduced by using E-Banking channels than traditional channels. This has encouraged the Banks for technological change at a faster pace and across the geography. E-banking technologies have proliferated in recent years, and the availability of a wide range of products has led to increasing adoption among consumers. The objectives of the research established revolve around the selected demographic variables like education, age, occupation and monthly income with regard to the satisfaction level of the respondents. The main finding of the study was that among the various demographic variables, only occupation and income of the banking customers influenced their satisfaction level significantly towards e-banking services
KEYWORDS:
E-Banking, customer attitude, customer perception, technology acceptance, demographic profiles
Cite:
R. Vijayakumar, R. Radhakrishan, R. Anitha. An Empirical Study on the Influence of Demographic Variables on E-Banking Services. Asian J. Management 2(3): July-Sept., 2011 page 133-137.
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