Volume No. :   3

Issue No. :  2

Year :  2012

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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Employer Branding – An Empirical Study

Address:   V. Uma1, Dr. R. Mary Metilda2
1Research Scholar, Karpagam University.
2Professor & Head, School of Business, SNS College of Technology,
*Corresponding Author

This study explore on the “Employer Branding” which denotes the image of the employer as perceived by the internal employees (which generally is denoted by researchers as Internal Employee Image) and covers the opinion on the employer brand components namely compensation and benefits, work environment, product/company brand strength, work-life balance and company culture and environment. The sample of 50 collected from a Water pump manufacturing industry at Coimbatore, Tamilnadu. The study revealed that the mean scores for the individual dimensions of the employer brand were confirming a moderate compatibility in the employee expectations of the employer and the actual employment offer. Hence, further research can be conducted to specify the components of employer branding and its implications, to bring the organization in the rating of best employer choice
Employer Branding
V. Uma, R. Mary Metilda. Employer Branding – An Empirical Study. Asian J. Management 3(2): April-June, 2012 page 86-89.
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