Volume No. :   3

Issue No. :  3

Year :  2012

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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Consumers buying Preference of Mobile Network Service Providers with Special Reference to Salem City, Tamil Nadu



Address:   P. Vijay1, Dr. R. Sakthivel2
1Research Scholar, Karpagam University, Coimbatore – 641021 Tamil Nadu, India
2Assist Professor- Business Management, Government Arts College, Coimbatore -641018 Tamil Nadu,
*Corresponding Author
DOI No:

ABSTRACT:
The implementation of LPG developed the India by the foreign company’s entry. In India the mobile telecommunication network service increased considerably and it plays second largest network role in the world. In the competition market the Mobile network service providers grow and survive only through service quality and fulfilling the several highly developed features at cheapest price. The mobile network customers giving more importance to several factors before subscribing the network to get the best one so the study aims to examine the customer’s satisfaction towards mobile network service providers.
KEYWORDS:
Consumer buying preference, Mobile network service, Satisfaction level.
Cite:
P. Vijay, R. Sakthivel. Consumers buying Preference of Mobile Network Service Providers with Special Reference to Salem City, Tamil Nadu. Asian J. Management 3(3): July-Sept., 2012 page 158-162.
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