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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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A Study on Corporate Social Responsibility (CSR) for Industrial Image at ACC Cement Kymore, Madhya Pradesh, India
Dr. Usha Tiwari
Faculty, Study Center for MBA (HRD), A.P.S. University, Rewa (M.P.) India-486003
Corporate social responsibility is the commitment of business to contribute to sustainable economic development working with employees and their families, the local community and society at large to improve their quality of life in ways that are good for business and good for development. In the present study an attempts has been make to study the corporate social responsibilities for industrial image at ACC Cement plant Kymore, (Katni) Madhya Pradesh, India. The study showed the corporate social responsibilities for industrial image at ACC cement Kymore. to be average .The average mean and percentage scores of the overall 17 items have been computed at 3.1688. (54.22%) Study concluded that the CSR activities of the factory is not properly. So the image of ACC Cement factory Kymore is not satisfactory.
Corporate Social Responsibility (CSR), Industrial Image, ACC Cement Kymore, Commitment
Usha Tiwari. A Study on Corporate Social Responsibility (CSR) for Industrial Image at ACC Cement Kymore, Madhya Pradesh, India. Asian J. Management 4(4): October –December, 2013 page 308-311.
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