Volume No. :   4

Issue No. :  4

Year :  2013

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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Investor Perception towards Unit Linked Insurance Plan a Select Study on UTI Mutual Fund



Address:   K. Hanumantha Rao1*, Dr. T.Gopi2
1Assistant Professor, Laqshya College of Management, JNTU, Khammam,
2Assistant Professor, University PG College, Kakatiya University, Khammam,
*Corresponding Author
DOI No:

ABSTRACT:
The foundation of life insurance is the recognition of the value of a human life and the possibility of indemnification for the loss of that value. Mutual fund industry has gained importance after liberalization policy of the Government, but the function of Unit Trust of India (UTI) marked the evolution of the Indian mutual fund industry in the year 1963. With the privatisation of the insurance sector, many companies emerged with unit linked insurance plans (ULIP), but long before this UTI has come into play with ULIP-1971 with an objective of returns through growth. ULIPs are such schemes that provide a combination of benefits of life insurance and diversified investment. With high competition existing among these companies and advancement of information technology, customers are able to know information from all corners and also have many choices to invest at their behest. Organisations have to move to provide innovative services to attract the customers The present study includes data collection through questionnaire and also personal interview of the customers to know how do they perceive UTI-ULIP. Chi-square has been applied to find the product validation as a better option for investment there being many avenues for investment. Concepts are described. Suggestions are made at the end for improving the perception level of the customers, and changes that may be made to make unit linked insurance plan a better alternative
KEYWORDS:
Mutual Fund, Insurance, Unit Linked Insurance Plan, Consumer Behaviour, Perception, Investors, Investment Avenues, SEBI
Cite:
K. Hanumantha Rao, T.Gopi. Investor Perception towards Unit Linked Insurance Plan a Select Study on UTI Mutual Fund. Asian J. Management 4(4): October –December, 2013 page 254-259.
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