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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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Penetration of Social Media in Sustainable Marketing
Santhosh J.1, Anu Varghese2
1HSST Commerce, St. Mary’s HSS, Kizhakkekara, Kottarakkara, Kerala
2Asst. Prof, St. John’s College, Anchal, University of Kerala, Kerala
Technology has profoundly altered our modes of life. In today’s world nothing is permanent except change. IT has revolutionized the way we do thing, the role IT in today’s society is phenomenal. Today’s organizations need to advance beyond a view of ethics as necessary for safeguarding their reputation. Not only marketers but consumers are also concerned about the environment, and consumers are also changing their behavior pattern. Now, individual as well as industrial consumers are becoming more concerned about environment-friendly products. As a result of this, the term "Sustainable Marketing" has emerged. In this context the article focuses on the role of social media in sustainable marketing.
Corporate social responsibility, Ethics, Social media, Social conscious consumerism, Sustainable marketing.
Santhosh J., Anu Varghese,. Penetration of Social Media in Sustainable Marketing. Asian J. Management 5(1): January–March, 2014 page 67-68.
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