Volume No. :   5

Issue No. :  1

Year :  2014

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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Evaluating the Customer Service Standards of Payback Cards in Pantaloons



Address:   Dr. Subrata Chattopadhyay1, Pratik Saha Sardar2
1Assistant Professor and Head-Corporate Relations, Future Institute of Engineering and Management ,Sonarpur Station Road, Kolkata-700150
2Student, Future Business School, Sonarpur Station Road, Kolkata-700150
*Corresponding Author
DOI No:

ABSTRACT:
A satisfied customer will give referrals about their positive experience. So a retailer should always think in that way to satisfy their customer and delighting them with the services which competitors never think of. The main objective of the study is to read the customer’s mind. It was done through a basic survey. In doing so the customer’s needs and wants had come out in a huge manner. The survey was done on the customers of pantaloons. By segmenting the customers of this store some relevant points popped out. These points or features should be taken into account so that customer service can be improved. The survey is done basically to highlight the customer service standards of Pantaloons and in doing so a comparative study of its satisfaction among two groups of people “Students and Professionals”
KEYWORDS:
Evaluating the Customer Service Standards of Payback Cards in Pantaloons
Cite:
Subrata Chattopadhyay, Pratik Saha Sardar. Evaluating the Customer Service Standards of Payback Cards in Pantaloons. Asian J. Management 5(1): January–March, 2014 page 35-40.
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