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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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Social Media and Organisation: New Dynamics in Current Scenario Management with Special Reference to Bhilai City
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Asst. Professor and Head, Dept. of Management, Shankaracharya Mahavidyalaya, Sec-6 Bhilai(C.G.)
Now in today's scenario social media like Blogs, LinkedIn, face book, twitter, Skype, etc. are playing a very important role in consumer buying behavior decision making process directly and indirectly. In recent trend of innovation in management social media becomes powerful and cost free approach to promote product to consumer. As per the survey result India's 75% youth are using social media for sharing their thought and views and comment in different area of country. B2C is an abbreviated term for business to consumer marketing. Business to consumer marketing is when a business markets products to a consumer market. A consumer is a buyer of products that are not business related. B2C products include goods and services such as food, clothes, cars, houses, phone services, credit repair services, etc. Objective of the study Every Research is Incomplete without objective. For conducting my Research i have taken following Objective: • To determine the impact of social media in Management. • To know the awareness of customer/consumer regarding social Media awareness. • To know the impact of Social media in Management and their Implication. • To determine the effect of social media in Management as a new dynamics in current scenario.
Social Media, Face book, Dynamics, Management
Sandeep Jashwant. Social Media and Organisation: New Dynamics in Current Scenario Management with Special Reference to Bhilai City. Asian J. Management 5(2): April-June, 2014 page 265-267.
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