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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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Corporate Vision of Indian SMEs: A Review of the Literature
R P Saharia
Dr. R P Saharia
Head, Department of Economics, Govt. J.M.P. College Takhatpur, Bilaspur (CG)
In order to survive in the modern business environment, all the commercial organizations should have their own strategies. This strategic development process is derived from corporate vision of the organization. Therefore, before deciding strategies, each and every organization should have their own vision regarding the future status. Organizational mission, Objectives, goals and values are also to follow this vision. Small and Medium Enterprises (SMEs) play a critical role in Indian economy. Due to their inherent problems, SMEs could not show much concern about development and implementation process of the corporate vision. Researchers as well as Government Institutions of India have also not taken considerable attempts to make a proper investment about this field.
Vision, corporate visioning, mission, objectives, corporate values, strategies.
R P Saharia. Corporate Vision of Indian SMEs: A Review of the Literature. Asian J. Management; 6(2): April-June, 2015 page 75-78.
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