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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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Service Quality Dimensions of E-banking: An Empirical Analysis in India
Research Scholar, Faculty of Commerce, Aligarh Muslim University, Aligarh, India
The purpose of this paper is to determine the differences in customers’ perception towards service quality dimensions of E-banking in public and private banks. A convenience sampling technique was used to recruit 320 customers through a well designed questionnaire from Public and Private Banks of NCR, India. Data has been analysed by Reliability test, Factor analysis, Descriptive analysis and Independent sample t-test. Results of t-test indicate that perception of the customers on all service quality dimensions of E-banking between the public and private banks is significant.
Customers’ Perception, Service Quality, E-banking, Public and Private Banks, T-test.
Fozia. Service Quality Dimensions of E-banking: An Empirical Analysis in India. Asian J. Management; 6(3): July-Sept., 2015 page 235-240.
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