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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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A Study on Scenario of Mobile Banking in Nepal
MBA Student, JNTU, Andhra Pradesh
This study attempts to analyze the situation of mobile banking in context of Nepal. The primary focus of the study is to determine what the banking customers feel about the term ‘mobile banking’, as this is new term for banking industry. The study finds out that peoples are aware about mobile banking, they can feel the positive sides of banking industry, however, they do have fear from using it. This fear is followed by the reason that they don’t have clear idea about the service, and hence, they fear from making use of it. They are found to be in the state of confusion hereby, and hence, banking industry is suggested to come up with broader perspective with the vision of creating demand of mobile banking in Nepal’s Market.
Mobile Banking, Nepal.
Dwaipayan Regmi. A Study on Scenario of Mobile Banking in Nepal. Asian J. Management; 6(4): Oct. -Dec., 2015 page 256-260.
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