Volume No. :   6

Issue No. :  4

Year :  2015

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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Motives and Modes of Social Responsibility in the Mediated Business Environment in India: Perspectives from the Industry



Address:   Dr. Kulveen Trehan1*, Iradeep Kaur2
1Assistant Professor, University School of Mass Communication, Guru Gobind Singh Indraprastha University, New Delhi
2S.D Govt. College for Boys, Ludhiana, Punjab
*Corresponding Author
DOI No: 10.5958/2321-5763.2015.00045.1

ABSTRACT:
The paper attempts to examine the typology of CSR strategies and practices adopted in India. It is an academic critique of the corporate citizenship to enable clear and credible frames and foments for the industry and the media in the neo liberal era. From the study, the practices suggest an acceptance of social responsibility beyond philanthropy where conceptualization, continuity and communication remain the germane areas.
KEYWORDS:
Corporate Social Responsibility, Corporate Citizenship, Philanthropy, CER, Community Relations, Outreach, External and Internal publics.
Cite:
Kulveen Trehan, Iradeep Kaur. Motives and Modes of Social Responsibility in the Mediated Business Environment in India: Perspectives from the Industry. Asian J. Management; 6(4): Oct. -Dec., 2015 page 307-313.
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