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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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An Exploratory study of the Usage Pattern of Cellular Services by the Students in Mangaluru City, Karnataka, India
Jnaneshwar Pai Maroor
B Vamana Baliga
Mr. Jnaneshwar Pai Maroor1*, Dr. B Vamana Baliga2
1Assistant Professor, Justice K.S. Hegde Institute of Management, NMAMIT Campus, Nitte - 574 110. Karnataka
Ph. D Research Scholar – PRIST University, Thanjavur
2Associate Professor, Commerce Department & Ph. D Research Supervisor , Sri Mahaveera College, Moodbidri. Karnataka
India is the world’s second-largest telecommunications market. Indian telecom service industry has seen tremendous growth in recent years. As India is second largest populated country in the world and majority of the Indian population are youths. The cellular service sector in India is making more efforts by providing more offers and services to attract the students. This study shows the difference in the usage of cellular services of different students in Mangaluru city. The information is quite useful for the academics for the development of future works in the field, for the application developers and other stakeholders as they are able to plan their direction in the Indian cellular services market.
Mobile, Telecommunications, Browsing, Cellular services.
Jnaneshwar Pai Maroor, B Vamana Baliga. An Exploratory study of the Usage Pattern of Cellular Services by the Students in Mangaluru City, Karnataka, India. Asian J. Management. 2016; 7(1): 47-52.
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