Volume No. :   7

Issue No. :  3

Year :  2016

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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Customers Intention to Switch towards Mobile Number Portability in Chhattisgarh – A Study



Address:   Ashok Kumar Jha1, Dr. G. K. Deshmukh2, Dr. Sanskrity Joseph2
1Research Scholar, Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.)
2Assistant Professor, Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.)
*Corresponding Author
DOI No: 10.5958/2321-5763.2016.00032.9

ABSTRACT:
This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratory factor analysis was performed over the data using SPSS 21sotware to identify different factors that cause intention to switch among customers. The findings revealed three factors responsible for switching intention namely ‘intention to switch in future,’ reasons formulating intention to switch,’ ‘intention to switch due to offer and improper response.’
KEYWORDS:
Mobile Number Portability, Intention to Switch, Service Provider, TRAI, Pre Paid Connection, Post Paid Connection.
Cite:
Ashok Kumar Jha, G. K. Deshmukh, Sanskrity Joseph. Customers Intention to Switch towards Mobile Number Portability in Chhattisgarh – A Study. Asian J. Management. 2016; 7(3): 213-218.
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