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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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Impact of Advertisement on Buying Behavior of Customers Towards Fairness Cream
Suraj Kushe Shekhar
Tony. P. Jose
Dr. Suraj Kushe Shekhar1*, Dr. Tony. P. Jose2
1Asst. Professor (Sr.), School of Mechanical Engineering, VIT University, Vellore, Tamil Nadu, India.
2Asst. Professor, School of Social Sciences & Languages, VIT University, Vellore, Tamil Nadu, India.
The study examines the impact of advertisement on the buying behavior of customers towards fairness cream. Nowadays the fairness creams has a wider acceptance among the youth. A number of fairness creams are available in the Indian market and are widely advertised. The study has also taken an effort to understand the consumers’ perception towards the fairness cream and how advertisements influenced the brand choice of consumers. This study can be an eye opener for fairness cream producers for improving their prospective business in a better way.
Advertisement, Behavior, Buyer. Consumer, Cream.
Suraj Kushe Shekhar, Tony. P. Jose. Impact of Advertisement on Buying Behavior of Customers Towards Fairness Cream. Asian J. Management; 2017; 8(3):429-431.
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