Volume No. :   8

Issue No. :  3

Year :  2017

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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Entrepreneurs’ Language Proficiency and its Impact on their Business Management: A Study at Vijayawada City



Address:   Mr. Narayan Maharana1, Dr. Suman Kalyan Chaudhury2
1Research Scholar, P. G. Department of Business Administration, Berhampur University, Odisha.
2Faculty Member, P. G. Department of Business Administration, Berhampur University, Odisha.
*Corresponding Author
DOI No: 10.5958/2321-5763.2017.00078.6

ABSTRACT:
India is known for its diversity in language, culture and tradition in the world. As the proverb goes “In India, the language changes in every twenty miles” represents how diverse we are, as far as the language is concerned. It is quite a difficult task in the part of an entrepreneur to start business in a place where the language is unknown/ unfamiliar to him/her. The simple and basic question of this study is: - “Is it necessary for an entrepreneur to learn the local language to improve his business performance?” In this context a study is carried out to know the problems faced by the entrepreneurs for starting and running a business when they don’t know the local language of that particular place where they setup their venture. The study is carried out in Vijayawada city. The samples (which consists only micro and small entrepreneurs) are only non Telugu and natives from states other than Andhra Pradesh and Telengana. A total of 200 small and medium entrepreneurs are interviewed through a close ended questionnaire. A total of 184 complete and valid responses were received for analysis. Logistic regression analysis is done to find out if the proficiency in Telugu language of the entrepreneurs’ has any impact on their business operation. The interpretation of the data revealed that there is a significant impact of entrepreneurs’ language proficiency on their business operation.
KEYWORDS:
Entrepreneurs’ Language Proficiency, Business Operation, Logistic Regression, business performance, local language.
Cite:
Narayan Maharana, Suman Kalyan Chaudhury. Entrepreneurs’ Language Proficiency and its Impact on their Business Management: A Study at Vijayawada City. Asian J. Management; 2017; 8(3):485-490.
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