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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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Study of Consumer Disputes of Electronics Market in Maharashtra
Manojkumar Jyotiram Gaikwad
Parikshitkumar Hiralal Kate
Dr. Manojkumar Jyotiram Gaikwad1*, Parikshitkumar Hiralal Kate2
1Former Head, Dept. of Economics, Vasantrao Naik College of Arts and Science, Shahada, Dist Nandubar (MH)
2Ph. D. Research Scholar, North Maharashtra University, Jalgaon (MH)
The Consumer Dispute Redressal Forum has been established under the Consumer Protection Act 1986 by the Government of India. Forum avails in protecting the interest of consumers with respect to disputes, grievances and litigants while having different trading activities. Online retail is major paradigm shift in Indian business environment. A satisfied customer can drive business economy faster than any business strategy. So Customer satisfaction is at the center of any business environment. Customer response is vital for any service provider especially when they experience poor service. From years traditional retail has witnessed lots of consumer disputes and same has been observed in online retail also. In view of this background the paper studies cases field in consumer redressal district forums with special reference to electronics market in Maharashtra. After studying the complaints filed in district forums researcher has identified different variables. And by analyzing them researcher has proposed several suggestions for effective complaint resolution and customer satisfaction. For successful prosperous business environment of online retail, the study endeavors to identifies intricacies on macro level and suggest suitable ways to mitigate them for business and consumers.
Consumer Protection Act, Dispute redressal forum, District Forum, Electronics market, Online retail.
Manojkumar Jyotiram Gaikwad, Parikshitkumar Hiralal Kate. Study of Consumer Disputes of Electronics Market in Maharashtra. Asian J. Management; 2017; 8(3):549-551.
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