Volume No. :   9

Issue No. :  1

Year :  2018

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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Factors Effecting Employer Branding - A Methodological and Thematic Review



Address:   Shraddha Sodal1, Rounaq Dhar1, Smita Mehendale2
1MBA Student (2017-2019), Symbiosis Institute of Management Studies, Symbiosis International University, Pune, Maharashtra, India,
2Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International University, Pune Maharashtra, India,
*Corresponding Author
DOI No: 10.5958/2321-5763.2018.00123.3

ABSTRACT:
Employer Branding is the image of a company in the eyes of its employees and represents its reputation in the market.It is an important tool in today’s world to win the war of talent. There has been an increasing interest about employer branding among all organisations and this has made reserchers keen to take a deep dive further. This paper focuses on the factors that affect employer branding. For the purpose of this research, a systematic review of literature methodology has been employed. Thematic review focuses on the various factors that have predominantly emerged to be affecting employer branding. The article covers five major themes that have been extracted with the help of 35 articles that were reviewed during research. The themes identified were work life balance, compensation, career development, job satisfaction and company culture and environment. As far as methodological review is concerned, there is a need for more quantitative studies and mixed methods of research about the topic. In the end of the paper, suggestions for future research have also been provided for researchers.
KEYWORDS:
Employer Branding, Employee Retention, Systematic Literature Review, Methodological Review, Thematic Review.
Cite:
Shraddha Sodal, Rounaq Dhar, Smita Mehendale. Factors Effecting Employer Branding - A Methodological and Thematic Review. Asian Journal of Management. 2018; 9(1):785-790.
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