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Asian Journal of Management
ISSN: 2321-5763(Online), 0976-495X(Print)
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Use of Social Media for Women Entrepreneurship (With special reference to Bhopal)
Dr. Neel Rai1, Dr. Rajeev Sijariya2: 1Associate Professor, Head- MBA. LNCT, Bhopal
2Dy. Director, SCRIET, CCS Univeristy, Meerut
The present era is a technical age. Everyday technology is being invented and more technical proved to be very helpful in making human life easier and accessible. Today, through social media, people connect with their friends, family, acquaintances and interact with them as well as share new media information too. It is also used for propaganda and this is used by women in the best way in their entrepreneurs. Keeping this in mind, this research has been studied in the utility of social media in the women entrepreneurs. Using a grounded theory approach to data analysis, the finding shows that social media has an overall positive impact on the lives of women entrepreneurs.
Women Entrepreneur, Social Media, empowerment.
Neel Rai, Rajeev Sijariya. Use of Social Media for Women Entrepreneurship,(With special reference to Bhopal). Asian Journal of Management. 2019; 10(3): 203-207.
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