Volume No. :   10

Issue No. :  4

Year :  2019

ISSN Print :  0976-495X

ISSN Online :  2321-5763


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A Study on Effects of Virtual Communication Technology on the Interpersonal Skills of Employees in E- Commerce Sector



Address:   Amrutha1, Geetanjali Pawar2
1Student, Faculty of Management and Commerce, Ramaiah University of Applied Sciences, Bangalore 560054
2Asst. Prof, Faculty of Management and Commerce, Ramaiah University of Applied Sciences, Bangalore 560054
*Corresponding Author
DOI No: 10.5958/2321-5763.2019.00044.

ABSTRACT:
Purpose - Interpersonal communication play an vital role in workplace in this competitive world, businesses seek to employ those who not only have the proper experience and knowledge but have strong interpersonal skills that fit well within a company's culture. Strong interpersonal skills, such as negotiating, problem-solving and knowledge-sharing, are the main job requirement, as employees must be able to work well with others to achieve company objectives. Face-to-face communication is an orderly process in which verbal and nonverbal cues offer feedback. A number of studies show that communication is less efficient in virtual than in face-to-face communication. Methods/ Methodologies - The study is based on quantitative research approach. The primary data was collected from the employees from E-Commerce sector and the secondary data was collected from various journal. A total of 256 employees were surveyed from different E-Commerce sector from Bangalore. Findings - Employees supported for building interpersonal skill through technology, social media, employee enablement, virtual communication and face to face communication. Employees feel that face to face communication is more apt when compare to virtual communication. The employees feel that enhancement towards interpersonal skill can be achieved through face to face communication
KEYWORDS:
Interpersonal skill, E-Commerce sector, Face to Face communication, Virtual communication.
Cite:
Amrutha, Geetanjali Pawar. A Study on Effects of Virtual Communication Technology on the Interpersonal Skills of Employees in E- Commerce Sector. Asian Journal of Management. 2019; 10(4):301-304.
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