Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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Demographic Inclination towards Purchase Factors: A Study on Fashion Apparels

Author(s): Saket Ranjan Praveer, Ashish Kumar Shrivastava

Email(s): saket07@rediffmail.com

DOI: Not Available

Address: Saket Ranjan Praveer1 and Ashish Kumar Shrivastava2
1Shri Shankaracharya Institute of Management and Technology, Bhilai (CG) India
2Institute of Management, Pt. Ravishankar Shukla University, Raipur (CG) India
*Corresponding Author

Published In:   Volume - 1,      Issue - 1,     Year - 2010


Keywords:

Cite this article:
Saket Ranjan Praveer, Ashish Kumar Shrivastava. Demographic Inclination towards Purchase Factors: A Study on Fashion Apparels. Asian J. Management 1(1): Jan. – Mar. 2010 page 26-29.

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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