Author(s):
Ashish Kumar Srivastava, Saket Ranjan Praveer, Charu Yadav
Email(s):
ashish_1k@rediffmail.com
DOI:
Not Available
Address:
1Dr. Ashish Kumar Srivastava, 2Saket Ranjan Praveer and 3Charu Yadav
1Reader, Institute of Management, Pt. Ravishankar Shukla University, Raipur (CG)
2Sr. Associate Professor, Faculty of Management, Shri Shankaracharya Mahavidyalaya, Junwani, Bhilai (CG)
3Asst. Professor, GNIT, Grater Noida
*Corresponding Author
Published In:
Volume - 2,
Issue - 2,
Year - 2011
Cite this article:
Ashish Kumar Srivastava, Saket Ranjan Praveer , Charu Yadav . Decision Variables of Purchase Intention: A Multivariate Analysis of Promotional Tools. Asian J. Management 2(2): April-June, 2011 page 51-56.