Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


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A Study on Consumers Confusions among Male and Female Students and Their Adoption of Reduction Strategies during the Laptop Purchase

Author(s): T. Devasenathipathi, P.T. Saleendran

Email(s): vijayangudevasena@gmail.com

DOI: Not Available

Address: T. Devasenathipathi1 and P.T. Saleendran2
1Department of Management Studies, PPG Institute of Technology, Coimbatore
2Department of Management Studies, D.J. Academy Managerial Excellence, Othakkalmandapam, Coimbatore.
*Corresponding Author

Published In:   Volume - 2,      Issue - 2,     Year - 2011


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Cite this article:
T. Devasenathipathi, P.T. Saleendran. A Study on Consumers Confusions among Male and Female Students and Their Adoption of Reduction Strategies during the Laptop Purchase. Asian J. Management 2(2): April-June, 2011 page 71-76.

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A Study on Consumers Confusions among Male and Female Students and Their Adoption of Reduction Strategies during the Laptop Purchase

Author(s): T. Devasenathipathi, P.T. Saleendran

DOI:         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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