Author(s):
G. K. Deshmukh, R. P. Das
Email(s):
gkd16@yahoo.co.in
DOI:
Not Available
Address:
Dr. G. K. Deshmukh1*, Dr. R. P. Das2
1Senior Assistant Professor, Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.)
2Professor, Director and Dean, Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.)
*Corresponding Author
Published In:
Volume - 3,
Issue - 3,
Year - 2012
Cite this article:
G. K. Deshmukh, R. P. Das. Consumer Buying Behaviour for High Involvement Products -A Study. Asian J. Management 3(3): July-Sept., 2012 page 153-157