Author(s):
Anand Thakur, Krishna Kumar Yadav, Bhuvan Lamba
Email(s):
anand.thakur@lpu.co.in , krishnakanihya@gmail.com , lambabhuvan@yahoo.in ,
DOI:
Not Available
Address:
Dr. Anand Thakur1, Krishna Kumar Yadav2 and Bhuvan Lamba2
1Associate Professor, Department of Management, Lovely Professional University, Phagwara, Punjab.
2Research Scholar, Department of Management, Lovely Professional University, Phagwara, Punjab.
*Corresponding Author
Published In:
Volume - 4,
Issue - 4,
Year - 2013
Cite this article:
Anand Thakur, Krishna Kumar Yadav, Bhuvan Lamba. eWOM in Social Networking Sites: An Empirical Study of Youth Purchase Behavior towards Laptop. Asian J. Management 4(4): October –December, 2013 page 312-316.