Author(s):
C.D. Balaji, S. Praveen Kumar, R. Arasu, K. Suresh Kumar
Email(s):
professorpraveen@yahoo.co.in
DOI:
Not Available
Address:
Dr. C.D. Balaji1, Dr. S. Praveen Kumar2, Dr. R. Arasu3, Dr. K. Suresh Kumar4
1Professor, Department of Management Studies, Panimalar Engineering College, Chennai
2Associate Professor, Department of Management Studies, Panimalar Engineering College, Chennai
3Professor & Head, Department of Management Studies, Velammal Engineering College, Chennai
4Associate Professor, Department of Management Studies, Panimalar Engineering College, Chennai
*Corresponding Author
Published In:
Volume - 4,
Issue - 4,
Year - 2013
Cite this article:
C.D. Balaji, S. Praveen Kumar, R. Arasu, K. Suresh Kumar. A Conceptual Study of Malassurance – The Emerging High Potential Insurance Distribution Channel. Asian J. Management 4(4): October –December, 2013 page 272-276.