Author(s):
Suraj Kushe Shekhar, P. T. Raveendran
Email(s):
surajkushe@gmail.com
DOI:
Not Available
Address:
Suraj Kushe Shekhar1, Dr. P. T. Raveendran2
1Research Scholar, Department of Management Studies, Kannur University, Thalassery Campus, Palayad, Kannur, Kerala-670661, INDIA
2Professor, Department of Management Studies, Kannur University, Thalassery Campus, Palayad, Kannur, Kerala-670661, INDIA
*Corresponding Author
Published In:
Volume - 5,
Issue - 1,
Year - 2014
Cite this article:
Suraj Kushe Shekhar, P. T. Raveendran. The Fifth ‘P’ that Sells!. Examining Consumer Behaviour towards Visual and Informational Elements of Product Packages. Asian J. Management 5(1): January–March, 2014 page 55-61.