ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Suraj Kushe Shekhar, P. T. Raveendran

Email(s): surajkushe@gmail.com

DOI: Not Available

Address: Suraj Kushe Shekhar1, Dr. P. T. Raveendran2
1Research Scholar, Department of Management Studies, Kannur University, Thalassery Campus, Palayad, Kannur, Kerala-670661, INDIA
2Professor, Department of Management Studies, Kannur University, Thalassery Campus, Palayad, Kannur, Kerala-670661, INDIA
*Corresponding Author

Published In:   Volume - 5,      Issue - 1,     Year - 2014


Cite this article:
Suraj Kushe Shekhar, P. T. Raveendran. The Fifth ‘P’ that Sells!. Examining Consumer Behaviour towards Visual and Informational Elements of Product Packages. Asian J. Management 5(1): January–March, 2014 page 55-61.




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DOI: 10.5958/2321-5763 



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