Author(s):
Monika Sethi, Sourabh Guha, Anuraag Agarwal
Email(s):
monikas@itmuniversity.org , sourabhg@itmuniversity.org , anuraga@itmuniversity.org
DOI:
Not Available
Address:
Dr. Monika Sethi1, Sourabh Guha2, Anuraag Agarwal2
1Associate Professor, School of Management and Research, ITM – University, Raipur (C.G.)
2Assistant Professor, School of Management and Research, ITM – University, Raipur (C.G.)
*Corresponding Author
Published In:
Volume - 5,
Issue - 2,
Year - 2014
Cite this article:
Monika Sethi, Sourabh Guha, Anuraag Agarwal. Innovative Marketing Channels in India: Utilizing the Brand Image of Mumbai Dabbawala and Indian Premier League. Asian J. Management 5(2): April-June, 2014 page 162-165.