Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


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New product launch through social media and point of sale promotion

Author(s): Somil Gupta, Shourya Gupta

Email(s): somil.gupta17@gmail.com , rimmi2704@gmail.com

DOI: Not Available

Address: Somil Gupta1, Shourya Gupta2
1Asst. Manager, Robert Bosch Engineering and Business Solution Ltd., Bangalore- 560 095
2BBA Student, St. Thomas College, Bhilai C.G. 491001
*Corresponding Author

Published In:   Volume - 5,      Issue - 2,     Year - 2014


Keywords:

Cite this article:
Somil Gupta, Shourya Gupta. New product launch through social media and point of sale promotion. Asian J. Management 5(2): April-June, 2014 page 183-187.

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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