Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


Submit Article

Role of Advertisement in Brand Attitude and Consumer Decision Making

Author(s): Ramesh Kumar Chaturvedi

Email(s): drrameshchaturvedi1@gmail.com

DOI: Not Available

Address: Dr. Ramesh Kumar Chaturvedi
Assistant Professor, Department of Management Studies, Gurughasidas University (A Central Government University), Bilaspur, CG
*Corresponding Author

Published In:   Volume - 5,      Issue - 4,     Year - 2014


Keywords:

Cite this article:
Ramesh Kumar Chaturvedi. Role of Advertisement in Brand Attitude and Consumer Decision Making. Asian J. Management 5(4): Oct.- Dec., 2014 page 415-419.

  View PDF



Recomonded Articles:

The Study of Marketing Mix on Different Stages of PLC and its Haze on DVD Players

Author(s): Kakoli Nath

DOI: 10.5958/2321-5763.2017.00025.7         Access: Open Access Read More

Consumer Durable Industry in India -A Bird’s Eye View

Author(s): K. Rajesh Kumar, C. Kandasamy

DOI:         Access: Open Access Read More

Impact of Green Marketing Tools on Consumer Buying Behaviour

Author(s): Anupreet Kaur Mokha

DOI: 10.5958/2321-5763.2018.00026.4         Access: Open Access Read More

Advertising Industry of India: Problems and Prospects

Author(s): Dharmendra Mehta, Naveen K Mehta, Shruti Jain

DOI: 10.5958/2321-5763.2017.00079.8         Access: Open Access Read More

E-Commerce: Big Billion Day – A case study with special reference to Flipkart

Author(s): Ajay Jamnani

DOI: 10.5958/2321-5763.2016.00033.0         Access: Open Access Read More

Employer Branding – An Empirical Study

Author(s): V. Uma, R. Mary Metilda

DOI:         Access: Open Access Read More

Factors Effecting Employer Branding - A Methodological and Thematic Review

Author(s): Shraddha Sodal, Rounaq Dhar, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00123.3         Access: Open Access Read More

A Study on Employer Branding Strategies for Talent Retention

Author(s): G. Sindhu

DOI: 10.5958/2321-5763.2016.00004.4         Access: Open Access Read More

The Effect of Green Marketing on Customer Satisfaction and Loyalty and Willingness to Positive Oral Advertising WOM (Case Study of the Cooperative Societies in Urmia)

Author(s): Mohammad Omid Farrokhi, Jafar Sadegh Feizi

DOI: 10.5958/2321-5763.2016.00013.5         Access: Open Access Read More

Retaining the Cachet of Luxury Fashion Brand’s in Social Media through Storytelling and Narratives

Author(s): Hemantha Y

DOI: 10.52711/2321-5763.2021.00029         Access: Open Access Read More

Brand Awareness through Instagram Advertising

Author(s): Basudev Datta, Pritam Kaushik

DOI: 10.5958/2321-5763.2019.00017.9         Access: Open Access Read More

Impact of Bollywood Celebrities and Indian Cricketers as Brand Endorser in Kolkata

Author(s): Supriyo Patra

DOI: 10.5958/2321-5763.2017.00039.7         Access: Open Access Read More

Impact of Promotional Strategies of Hypermarkets

Author(s): M. Vasudevan, V.M. Senthilkumar

DOI: 10.5958/2321-5763.2017.00085.3         Access: Open Access Read More

To Analyse the Role of Advertisement in the Development of Chhattisgarh Tourism

Author(s): R. Shridhar, Radhika Shrivastava

DOI: 10.5958/2321-5763.2018.00110.5         Access: Open Access Read More

Ephemeral Marketing: Conceptualization and Measurement of its Effectiveness in Restaurant Industry

Author(s): Tanya Mehra, Ishika Agarwal, Sanjeev Swami

DOI: 10.5958/2321-5763.2018.00013.6         Access: Open Access Read More

Traditional Buying to Online Buying: A Study of the Paradigm Shift in Consumer Buying Behavior

Author(s): Ambarish Ghosh, Aparna Ghosh

DOI:         Access: Open Access Read More

Celebrity Advertising and Its Role to Brand Equity: A Review

Author(s): Sandeep Kumar, Sidheswar Patra

DOI: 10.5958/2321-5763.2017.00142.1         Access: Open Access Read More

Construing purchase of fashion through Brand’s Image, Attitude and Experience - Mediating effect of Brand Loyalty

Author(s): Ridhima Bhanot Sharma, Marshal Mukesh Sahni

DOI: 10.5958/2321-5763.2017.00173.1         Access: Open Access Read More

Does Promotion Mix Really Help To Enhance Brand Equity: A Literature Review

Author(s): Sandeep Kumar, Sidheswar Patra

DOI: 10.5958/2321-5763.2017.00211.6         Access: Open Access Read More

Viewers’ understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour

Author(s): Mridusmita Das, Chimun Kr. Nath

DOI: 10.5958/2321-5763.2017.00167.6         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Quick Links



Latest Issues

Popular Articles


Recent Articles



Leadership in the Newsroom: A Study of Transactional and Transformational Styles in Kerala’s Media
Artificial Intelligence Driven Cost Management Practices in Steel Industry: A Review on Current Practices and Future Directions.
Financial Performance Trends in Cooperative Bank: An Analytical Study
Livelihood Transformation among Weaving Artisans through Handicraft Support Programs: A Case Study in Baropujia Cluster, Morigaon, Assam
A Study on Working Capital Management in Premier Plasmotec Private Limited, Hosur
The Gig Economy Boom: Opportunities and Obstacles
The Role of Artificial Intelligence in Detecting Money Laundering and Fraudulent Banking Activities
AI Adoption in Retail: A Case Study Analysis of Benefits and Barriers
Assessing Customer Satisfaction in the Banking Sector: An Empirical Study
Service Quality Models in Tourism: Evolution, Application, and Contemporary Relevance
Indian Stock Market: A Study on Rise of Retail Investors
A Bibliometric Analysis of Women Entrepreneurship and Sustainable Development: Trends, Contributions, and Future Directions
Navigating the Crafting Resilience and Challenges in Preserving Black Pottery of Rajasthan
Decoding ESG: Impact of Environmental, Social, and Governance Factors on Modern Investment Decisions
Investigating Innovative Behavior of Pharmaceuticals Employees through Sustainable HRM Practices: The moderating role of organizational culture
Effect of Employee Wellbeing on Job Performance in Public and Private Sectors Banks: A Literature Review
Management Lessons from Arjuna’s Vishada Yoga
Internet, Insight and Impact: Digital Media
Challenges Faced by LinkedIn Users
The Impact of Total Quality Management Equipment on Job Satisfaction: A Case Study of Helmand University

Tags


About Journal

Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
Read More  

Quick Links