ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Supriyo Patra

Email(s): Supriyo_patra@rediffmail.com

DOI: 10.5958/2321-5763.2015.00008.6

Address: Supriyo Patra*
Assistant Professor in Management (Marketing), Department of Business Administration, ST. Xavier’s College (Autonomous), 30, Mother Teresa Sarani Kolkata-700016
*Corresponding Author

Published In:   Volume - 6,      Issue - 1,     Year - 2015


Cite this article:
Supriyo Patra. Impact of “Q” score of Indian Cricketers on Brand Recall and Brand Preference of male and female respondents of Kolkata. Asian J. Management 6(1): January–March, 2015 page 44-52. doi: 10.5958/2321-5763.2015.00008.6




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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 



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