ISSN
2321-5763 (Online) 0976-495X (Print)
Author(s): Supriyo Patra
Email(s): Supriyo_patra@rediffmail.com
DOI: 10.5958/2321-5763.2015.00008.6
Address: Supriyo Patra* Assistant Professor in Management (Marketing), Department of Business Administration, ST. Xavier’s College (Autonomous), 30, Mother Teresa Sarani Kolkata-700016 *Corresponding Author
Published In: Volume - 6, Issue - 1, Year - 2015
Cite this article: Supriyo Patra. Impact of “Q” score of Indian Cricketers on Brand Recall and Brand Preference of male and female respondents of Kolkata. Asian J. Management 6(1): January–March, 2015 page 44-52. doi: 10.5958/2321-5763.2015.00008.6
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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>
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