Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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Strategies, Opportunities and Challenges of Rural Markets in India

Author(s): Rajeshwari B. Gotadaki, Vijetha .Mukkelli, T. N. Godi

Email(s): rajeshwari_bt@yahoo.com

DOI: 10.5958/2321-5763.2015.00050.5

Address: Rajeshwari B. Gotadaki1*, Vijetha .Mukkelli2, T. N. Godi3
1* Department of management studies, Tontadarya College of Engineering, Gadag 582 101, India
2 School of Management Science, Nalla Narashimha Reddy College, Hyderabad 500088 ndia,
3Department of PG Center, K.S.S.Arts, Commerce, Science College, Gadag 582 101, India
*Corresponding Author

Published In:   Volume - 6,      Issue - 4,     Year - 2015


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Cite this article:
Rajeshwari B. Gotadaki, Vijetha .Mukkelli, T. N. Godi. Strategies, Opportunities and Challenges of Rural Markets in India. Asian J. Management; 6(4): Oct. -Dec., 2015 page 336-341. doi: 10.5958/2321-5763.2015.00050.5

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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