Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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Role of Visual Merchandising on Consumer Shopping Behaviour in Chhattisgarh (A Study of Urban and Rural Customers of Selected Area)

Author(s): Pratibha Rai, Bobby. B. Pandey

Email(s): pratibharai11@gmail.com , its.drbbpandey@gmail.com

DOI: 10.5958/2321-5763.2016.00022.6

Address: Pratibha Rai1, Dr. (Mrs.) Bobby. B. Pandey2
1Research Scholar, Guru Ghasidas Vishwavidyalaya, Bilaspur CG India
2Assistant Professor, Guru Ghasidas Vishwavidyalaya, Bilaspur CG India
*Corresponding Author

Published In:   Volume - 7,      Issue - 2,     Year - 2016


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Cite this article:
Pratibha Rai, Bobby. B. Pandey. Role of Visual Merchandising on Consumer Shopping Behaviour in Chhattisgarh (A Study of Urban and Rural Customers of Selected Area). Asian J. Management. 2016; 7(2): 143-152. doi: 10.5958/2321-5763.2016.00022.6

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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