Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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The Effect of Green Marketing on Customer Satisfaction and Loyalty and Willingness to Positive Oral Advertising WOM (Case Study of the Cooperative Societies in Urmia)

Author(s): Mohammad Omid Farrokhi, Jafar Sadegh Feizi

Email(s): m.farrokhi_d@iaurmia.ac.ir , j.feizi@iaurmia.ac.ir

DOI: 10.5958/2321-5763.2016.00013.5

Address: Mohammad Omid Farrokhi1, Dr. Jafar Sadegh Feizi2
1MA Student in Administration (Marketing Concentration) at Islamic Azad University of Urmia.
2Department of Management, Assistant Professor at Islamic Azad University of Urmia.
*Corresponding Author

Published In:   Volume - 7,      Issue - 2,     Year - 2016


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Cite this article:
Mohammad Omid Farrokhi, Jafar Sadegh Feizi. The Effect of Green Marketing on Customer Satisfaction and Loyalty and Willingness to Positive Oral Advertising WOM (Case Study of the Cooperative Societies in Urmia). Asian J. Management. 2016; 7(2): 87-96. doi: 10.5958/2321-5763.2016.00013.5

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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