Author(s):
Ruchita Pangriya, Rupesh Kumar M.
Email(s):
ruchita.pangriya@res.christuniversity.in , rupeshkumar.m@christuniversity.in
DOI:
10.5958/2321-5763.2016.00034.2
Address:
Ruchita Pangriya1, Dr. Rupesh Kumar M.2
1Research Scholar, Institute of Management, Christ University, Bangalore - 560029, Karnataka
2Assistant Professor, Institute of Management, Christ University, Bangalore - 560029, Karnataka
*Corresponding Author
Published In:
Volume - 7,
Issue - 3,
Year - 2016
Cite this article:
Ruchita Pangriya, Rupesh Kumar M. Factors Affecting the Performance of Private Label Brands in Indian Online Market: an Assessment of Reliability and Validity. Asian J. Management. 2016; 7(3): 223-230. doi: 10.5958/2321-5763.2016.00034.2