Author(s):
M. Rupesh Kumar, A.G.V. Narayanan
Email(s):
rupmba@yahoo.co.in , agvnarayan@yahoo.co.in
DOI:
10.5958/2321-5763.2016.00027.5
Address:
Dr. M. Rupesh Kumar1, Dr. A.G.V. Narayanan2
1Assistant Professor, Institute of Management, Christ University, Bangalore – 560025 Karnataka, India
2Dean, Faculty of Management, Studies Ebet Group of Institutions, Kangayam - 638108 Tirupur (Dist) Tamilnadu, India.
*Corresponding Author
Published In:
Volume - 7,
Issue - 3,
Year - 2016
Cite this article:
M. Rupesh Kumar, A.G.V. Narayanan. Whether Shoppers of Tier I City are aware about Multi-Brand Outlets?. Asian J. Management. 2016; 7(3): 176-184. doi: 10.5958/2321-5763.2016.00027.5