Author(s):
M. Vasudevan, V.M. Senthilkumar
Email(s):
vasudevan30@gmail.com , vasudevan.m@christuniversity.in
DOI:
10.5958/2321-5763.2017.00085.3
Address:
M. Vasudevan, Dr. V.M. Senthilkumar
1Ph.D., Research Scholar, Research & Development Centre, in Management Studies, Bharathiar University Coimbatore and Assistant Professor of Institute of Management, Christ University, Bangalore
2Professor, Department of Humanities, Sri Shanmuga College of Engineering and Technology, Sankari
*Corresponding Author
Published In:
Volume - 8,
Issue - 3,
Year - 2017
Cite this article:
M. Vasudevan, V.M. Senthilkumar. Impact of Promotional Strategies of Hypermarkets. Asian J. Management; 2017; 8(3):531-534. doi: 10.5958/2321-5763.2017.00085.3