Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


Submit Article

Store Promotion Techniques Creating Brand Image of FMCG in India

Author(s): Astha Joshi, Geeta Nema

Email(s): asthajoshi7@gmail.com

DOI: 10.5958/2321-5763.2017.00136.6

Address: Dr. Astha Joshi1, Dr. Geeta Nema2
1Assistant Professor, Amity University Madhya Pradesh.
2Reader, International Institute of Professional Studies Devi Ahilya University Indore, MP.
*Corresponding Author

Published In:   Volume - 8,      Issue - 3,     Year - 2017


Keywords:

Cite this article:
Astha Joshi, Geeta Nema. Store Promotion Techniques Creating Brand Image of FMCG in India. Asian J. Management; 2017; 8(3):873-880. doi: 10.5958/2321-5763.2017.00136.6

  View PDF



Recomonded Articles:

Strategies, Opportunities and Challenges of Rural Markets in India

Author(s): Rajeshwari B. Gotadaki, Vijetha .Mukkelli, T. N. Godi

DOI: 10.5958/2321-5763.2015.00050.5         Access: Open Access Read More

Impact of Green Marketing Tools on Consumer Buying Behaviour

Author(s): Anupreet Kaur Mokha

DOI: 10.5958/2321-5763.2018.00026.4         Access: Open Access Read More

Factors affecting Buyer Behavior: A Study on the Consumers of Two-Wheelers (Motorcycles) of Dhaka City

Author(s): Partha Prasad Chowdhury

DOI: 10.5958/2321-5763.2019.00007.6         Access: Open Access Read More

Integrating effect of Consumer Perception on buying Intention: A Conceptual Model of buying behaviour for Tribal Handicrafts Products

Author(s): Debasis Pani, Sunil Kumar Pradhan

DOI: 10.5958/2321-5763.2017.00175.5         Access: Open Access Read More

Innovative Marketing Channels in India: Utilizing the Brand Image of Mumbai Dabbawala and Indian Premier League

Author(s): Monika Sethi, Sourabh Guha, Anuraag Agarwal

DOI:         Access: Open Access Read More

Brand Image: A Seasoned Review

Author(s): Nitin Kumar Saxena, Upinder Dhar

DOI: 10.5958/2321-5763.2017.00016.6         Access: Open Access Read More

Apparel Buying Behavior of College Going Students- A Study in Raipur- Durg Area

Author(s): Dipti Baghel, Archi Dubey

DOI:         Access: Open Access Read More

Impact of Green Marketing on Consumer Buying Behaviour –A Methodological and thematic Review

Author(s): Ruddhika Ardey, Rithika S, Nikhita Singh, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00126.9         Access: Open Access Read More

Role of use of Social Media on Effective Buying Decision Process: A Study of Consumer buying Behavior in the Context of Bangladesh Market

Author(s): Partha Prasad Chowdhury

DOI: 10.5958/2321-5763.2019.00010.6         Access: Open Access Read More

Brand Loyalty of Students towards Sports Accessories

Author(s): Shaeril Michael Almeida, Arson Jokim D’Souza, Tenzin Dolma

DOI: 10.5958/2321-5763.2018.00087.2         Access: Open Access Read More

The Key Role of Human Resource Management in Corporate Social Responsibility (Environmental Protection) in Chhattisgarh State

Author(s): Pratibha Barik, B.B. Pandey

DOI: 10.5958/2321-5763.2016.00030.5         Access: Open Access Read More

Consumer buying behavior towards kitchen Storage Products and Services, A Case Study during Maha savings day at the Big Bazaar, Mandya, Karnataka

Author(s): Alure Gowda, Kiran N. G

DOI: 10.5958/2321-5763.2019.00022.2         Access: Open Access Read More

A Study of Factors influencing buying Behaviour of utilitarian and Hedonic Shoppers: Evidence from FMCG, Sports, Jewelry, Books and apparels retail formats.

Author(s): A. S. Suresh

DOI: 10.5958/2321-5763.2018.00079.3         Access: Open Access Read More

Factors Determining online Purchase behaviour of The Consumers in Punjab (A study of Urban and Rural Consumers)

Author(s): Amrinder Singh, Pritpal Singh

DOI: 10.5958/2321-5763.2018.00020.3         Access: Open Access Read More

Impact of Electronic word-of-mouth on Brand image and Purchase Intention: A Methodological and Thematic Review

Author(s): Sinhayna Singh Bais, Archana Murthy, Tanya Roy, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00121.X         Access: Open Access Read More

Store Image - A Critical Success Factor in Dynamic Retailing Environment: An Investigation

Author(s): Atul Kumar

DOI:         Access: Open Access Read More

A Study of Factors affecting the level of Consumer’s buying behavior for Branded Apparels

Author(s): Pawan Kumar, Kanchan

DOI: 10.5958/2321-5763.2018.00024.0         Access: Open Access Read More

Impact of Green Marketing on Companies: A Methodological and Thematic Review

Author(s): Nidhi Gopal, Palak Bhandari, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00117.8         Access: Open Access Read More

Factors affecting Retailer’s Perception towards Reliance Telecom Services in Durg Region-with Special Reference to Jk Communication

Author(s): R. Shridhar, P. Prasad Rao

DOI: 10.5958/2321-5763.2018.00106.3         Access: Open Access Read More

A Study on Employer Branding Strategies for Talent Retention

Author(s): G. Sindhu

DOI: 10.5958/2321-5763.2016.00004.4         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Quick Links



Latest Issues

Popular Articles


Recent Articles



Evaluating Awareness and Implementation of Prevention of Sexual Harassment (POSH) Regulations: A Study of MSMEs in Rajasthan, India
An Analysis of Joint Liability Groups (JLGs) Growth in India, with Specific Reference to Karnataka - Shivamogga District
AI and Robotics: Ethics and Morality Issues
A Study on Working Capital Management at The Kanyakumari District Central Cooperative Bank Ltd, Nagercoil
Public Perspectives on Over-the-Counter (OTC) Practices: A Cross-Sectional Survey
Community Social Entrepreneurship and Poverty reduction in Federal Capital Territory Abuja, Nigeria
Trends and Artificial Intelligence Development of Banking Sector: Social Implication of Green Banking Initiatives
The Impact of Human Resource Development Initiatives on Employee Performance in selected IT Companies in Hyderabad
An Inning of Global Economy in Emergence of COVID-19: A Content Analysis of Published Work
Review on Marketing Management
Treatment and Regulation of E-Sports
Impact of Compensation Package on Employee’s Performance and Rentention among Bankers in Da Nang City
The Role of Spiritual Intelligence and Personality in Young Adulthood
Influence of Homophily Dimensions, Emotional Attachment and Expertise on Vloggers’ Popularity and Visit Intentions to Restaurants
Impact of Social Media Marketing Strategies on Business Enhancement: A Comprehensive Analysis
Impact of Consumer Behaviour on Brand Positioning and Impulsive Buying with Special Reference to Consumer Durable Goods
A Study on Telemedicine Facility at a Tertiary care hospital in South India
Theory of Planned Behaviour Approach to Socially Responsible Investing
Leveraging Health Analytics for Sustainable Healthcare: A Comprehensive Analysis
An Empirical study on Occupational Stress among Bank Employees of Kolkata

Tags


About Journal

Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
Read More  

Visitors

Today: 1151
Yesterday: 1830
Total: 2100484