Author(s):
Ridhima Bhanot Sharma, Marshal Mukesh Sahni
Email(s):
ridhima1511@gmail.com
DOI:
10.5958/2321-5763.2017.00173.1
Address:
Ridhima Bhanot Sharma1, Dr. Marshal Mukesh Sahni2
1Research Scholar, Amity International Business School, Amity University, India
T17/1003, Lotus Boulevard, Sector – 100, Noida (U.P.) - 201304
2Dean Student Welfare, Professor of Strategy & Marketing, Amity University, India. I-2 Block, G-12, Sector -125, Amity University, Noida (U.P.) - 201301
*Corresponding Author
Published In:
Volume - 8,
Issue - 4,
Year - 2017
Cite this article:
Ridhima Bhanot Sharma, Marshal Mukesh Sahni. Construing purchase of fashion through Brand’s Image, Attitude and Experience - Mediating effect of Brand Loyalty. Asian J. Management; 2017; 8(4):1136-1144. doi: 10.5958/2321-5763.2017.00173.1