ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): AniketGawas, Niyati, Pratik Kulkarni, Smita Mehendale

Email(s): aniket.gawas2019@sims.edu , niyati.na2019@sims.edu , pratik.kulkarni2019@sims.edu , smita.m@sims.edu.

DOI: 10.5958/2321-5763.2018.00119.1

Address: AniketGawas1, Niyati1, Pratik Kulkarni1, Smita Mehendale2
1MBA Student, Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, Maharashtra, India
2Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, Maharashtra, India
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018


Cite this article:
AniketGawas, Niyati, Pratik Kulkarni, Smita Mehendale. The Role of Social Media Marketing In Customer Purchase Intent – A Methodological and Thematic Review. Asian Journal of Management. 2018; 9(1):761-766. doi: 10.5958/2321-5763.2018.00119.1




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DOI: 10.5958/2321-5763 


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