Author(s):
AniketGawas, Niyati, Pratik Kulkarni, Smita Mehendale
Email(s):
aniket.gawas2019@sims.edu , niyati.na2019@sims.edu , pratik.kulkarni2019@sims.edu , smita.m@sims.edu.
DOI:
10.5958/2321-5763.2018.00119.1
Address:
AniketGawas1, Niyati1, Pratik Kulkarni1, Smita Mehendale2
1MBA Student, Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, Maharashtra, India
2Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, Maharashtra, India
*Corresponding Author
Published In:
Volume - 9,
Issue - 1,
Year - 2018
Cite this article:
AniketGawas, Niyati, Pratik Kulkarni, Smita Mehendale. The Role of Social Media Marketing In Customer Purchase Intent – A Methodological and Thematic Review. Asian Journal of Management. 2018; 9(1):761-766. doi: 10.5958/2321-5763.2018.00119.1