Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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Customer Loyalty: A Methodological and Thematic Review

Author(s): Jobin Sabu, Akhil Satheesh, Smita Mehendale

Email(s): jobin.sabu2019@sims.edu , akhil.satheesh2019@sims.edu , smita.m@sims.edu

DOI: 10.5958/2321-5763.2018.00120.8

Address: Jobin Sabu1, Akhil Satheesh1, Smita Mehendale2
1MBA Student, Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, Maharashtra, India
2Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, Maharashtra, India
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018


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Cite this article:
Jobin Sabu, Akhil Satheesh, Smita Mehendale. Customer Loyalty: A Methodological and Thematic Review. Asian Journal of Management. 2018; 9(1):767-773. doi: 10.5958/2321-5763.2018.00120.8

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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