Author(s):
Sinhayna Singh Bais, Archana Murthy, Tanya Roy, Smita Mehendale
Email(s):
sinhayna.bais2019@sims.edu , archana.murthy2019@sims.edu , tanya.roy2019@sims.edu , smita.m@sims.edu , smita12win@gmail.com
DOI:
10.5958/2321-5763.2018.00121.X
Address:
Sinhayna Singh Bais1, Archana Murthy1, Tanya Roy1, Smita Mehendale2
1MBA Student, Symbiosis Institute of Management Studies, Symbiosis International University, Pune, Maharashtra, India
2Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International University, Pune Maharashtra, India
*Corresponding Author
Published In:
Volume - 9,
Issue - 1,
Year - 2018
Cite this article:
Sinhayna Singh Bais, Archana Murthy, Tanya Roy, Smita Mehendale. Impact of Electronic word-of-mouth on Brand image and Purchase Intention: A Methodological and Thematic Review. Asian Journal of Management. 2018; 9(1):774-778. doi: 10.5958/2321-5763.2018.00121.X