Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


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Ephemeral Marketing: Conceptualization and Measurement of its Effectiveness in Restaurant Industry

Author(s): Tanya Mehra, Ishika Agarwal, Sanjeev Swami

Email(s): mehratanya05@gmail.com , ishika07agarwal@gmail.com sswami1853@gmail.com

DOI: 10.5958/2321-5763.2018.00013.6

Address: Tanya Mehra1, Ishika Agarwal2, Sanjeev Swami3
1Department of Management, Dayalbagh Educational Institute, Agra
2Research Scholar, Department of Management, Dayalbagh Educational Institute, Agra
3Head, Department of Management, Dayalbagh Educational Institute, Agra
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018


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Cite this article:
Tanya Mehra, Ishika Agarwal, Sanjeev Swami. Ephemeral Marketing: Conceptualization and Measurement of its Effectiveness in Restaurant Industry. Asian Journal of Management. 2018; 9(1):87-91. doi: 10.5958/2321-5763.2018.00013.6

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Ephemeral Marketing: Conceptualization and Measurement of its Effectiveness in Restaurant Industry

Author(s): Tanya Mehra, Ishika Agarwal, Sanjeev Swami

DOI: 10.5958/2321-5763.2018.00013.6         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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