ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Mary Rani Thomas, Jain Mathew

Email(s): maryrani.thomas@christuniveristy.in , jainmathew@christuniveristy.in

DOI: 10.5958/2321-5763.2018.00027.6

Address: Mary Rani Thomas1*, Jain Mathew2
1Assistant Professor, Department of Commerce, Christ University, Bengaluru, Karnataka
2Professor, Department of Management Studies, Christ University, Bengaluru, Karnataka
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018


Cite this article:
Mary Rani Thomas, Jain Mathew. Online Merchandising Cues Influencing the Purchase Intention of Generation Z Mediated by Emotions Using -S-O-R Framework. Asian Journal of Management. 2018; 9(1):175-182. doi: 10.5958/2321-5763.2018.00027.6




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DOI: 10.5958/2321-5763 



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