Author(s):
Mary Rani Thomas, Jain Mathew
Email(s):
maryrani.thomas@christuniveristy.in , jainmathew@christuniveristy.in
DOI:
10.5958/2321-5763.2018.00027.6
Address:
Mary Rani Thomas1*, Jain Mathew2
1Assistant Professor, Department of Commerce, Christ University, Bengaluru, Karnataka
2Professor, Department of Management Studies, Christ University, Bengaluru, Karnataka
*Corresponding Author
Published In:
Volume - 9,
Issue - 1,
Year - 2018
Cite this article:
Mary Rani Thomas, Jain Mathew. Online Merchandising Cues Influencing the Purchase Intention of Generation Z Mediated by Emotions Using -S-O-R Framework. Asian Journal of Management. 2018; 9(1):175-182. doi: 10.5958/2321-5763.2018.00027.6