Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


Submit Article

Consumer Awareness Towards Brand Equity

Author(s): Mani Arora, Anil Kumar

Email(s): manichhabra07@gmail.com

DOI: 10.5958/2321-5763.2018.00007.0

Address: Mani Arora1, Dr. Anil Kumar2
1Research Scholar, IKG PTU, Jalandhar
2Department of Management, DAVIET, Jalandhar.
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018


Keywords:

Cite this article:
Mani Arora, Anil Kumar. Consumer Awareness Towards Brand Equity. Asian Journal of Management. 2018; 9(1):41-53. doi: 10.5958/2321-5763.2018.00007.0

  View PDF



Recomonded Articles:

Study of awareness about E-Payment among the people of Indore (Urban as well as Rural Area)

Author(s): Suraj Sharma

DOI: 10.5958/2321-5763.2017.00181.0         Access: Open Access Read More

A Study on Credit Card usage behaviour in Mandya City

Author(s): Divya. B. S

DOI: 10.5958/2321-5763.2018.00179.8         Access: Open Access Read More

An Overview of Digital Financial Services in India: Concept, Initiatives and Advantages

Author(s): Mohammed Farzana Begum

DOI: 10.5958/2321-5763.2018.00183.X         Access: Open Access Read More

Factors Affecting the Performance of Private Label Brands in Indian Online Market: an Assessment of Reliability and Validity

Author(s): Ruchita Pangriya, Rupesh Kumar M.

DOI: 10.5958/2321-5763.2016.00034.2         Access: Open Access Read More

Comprehensive Literature Review on Goods and Services Tax

Author(s): Pawan Kumar, Dilip Kumar

DOI: 10.5958/2321-5763.2020.00079.7         Access: Open Access Read More

Consumer Durable Industry in India -A Bird’s Eye View

Author(s): K. Rajesh Kumar, C. Kandasamy

DOI:         Access: Open Access Read More

A Study on Tax Awarness and Planning Measures Adopted by The Salaried Class in Bangalore City

Author(s): Bitto Benny

DOI: 10.5958/2321-5763.2018.00085.9         Access: Open Access Read More

Impact of Artificial Intelligence in chosen Indian Commercial Bank – A Cost Benefit Analysis

Author(s): Sindhu J, Renee Namratha

DOI: 10.5958/2321-5763.2019.00057.X         Access: Open Access Read More

Impact of Green Marketing Tools on Consumer Buying Behaviour

Author(s): Anupreet Kaur Mokha

DOI: 10.5958/2321-5763.2018.00026.4         Access: Open Access Read More

Factors affecting Buyer Behavior: A Study on the Consumers of Two-Wheelers (Motorcycles) of Dhaka City

Author(s): Partha Prasad Chowdhury

DOI: 10.5958/2321-5763.2019.00007.6         Access: Open Access Read More

Hindrances and Challenges Faced by Women Artisans in Panchla Zari Cluster

Author(s): Dibyendu Bikash Datta, Sinjini Mukherjee, Trisha Banerjee, Pameli Das, Neha Mundhra, Aditya Narayan Divya

DOI: 10.5958/2321-5763.2017.00033.6         Access: Open Access Read More

Visual Merchandising and Impulse Buying Behavior with special reference to Retail Industry

Author(s): Nidhi Jhawar, Vivek S. Kushwaha

DOI: 10.5958/2321-5763.2017.00177.9         Access: Open Access Read More

A Study of Women’s Apparel buying behavior with reference to Kolhapur District

Author(s): Pravin Jadhav, S. R. Patil

DOI: 10.5958/2321-5763.2020.00061.X         Access: Open Access Read More

Financial Inclusion- A Study of Awareness Level of People in Indore District

Author(s): Vaishali Waikar, Yamini Karmarkar

DOI: 10.5958/2321-5763.2018.00001.X         Access: Open Access Read More

Consumer Awareness towards Consumer Protection Rights – A Comparative Study of Rural and Urban Consumers of Tirupati Region

Author(s): T. Narayana Gowd, S. Dhairya, M. Ramana Kumar

DOI:         Access: Open Access Read More

Innovative Marketing Channels in India: Utilizing the Brand Image of Mumbai Dabbawala and Indian Premier League

Author(s): Monika Sethi, Sourabh Guha, Anuraag Agarwal

DOI:         Access: Open Access Read More

A Study on Consumer Awareness of West Bengal Handloom Products from Tantuja

Author(s): Dibyendu Bikash Datta, Sanjib Kumar Das, Sinjini Mukherjee

DOI: 10.5958/2321-5763.2018.00190.7         Access: Open Access Read More

Brand Image: A Seasoned Review

Author(s): Nitin Kumar Saxena, Upinder Dhar

DOI: 10.5958/2321-5763.2017.00016.6         Access: Open Access Read More

Apparel Buying Behavior of College Going Students- A Study in Raipur- Durg Area

Author(s): Dipti Baghel, Archi Dubey

DOI:         Access: Open Access Read More

A Comparative Analysis of Organic Food Products vs Non Organic Food Products in India

Author(s): Ravindra Bhardwaj

DOI: 10.5958/2321-5763.2017.00094.4         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Quick Links



Latest Issues

Popular Articles


Recent Articles



Investigating Innovative Behavior of Pharmaceuticals Employees through Sustainable HRM Practices: The moderating role of organizational culture
Effect of Employee Wellbeing on Job Performance in Public and Private Sectors Banks: A Literature Review
Management Lessons from Arjuna’s Vishada Yoga
Internet, Insight and Impact: Digital Media
Challenges Faced by LinkedIn Users
The Impact of Total Quality Management Equipment on Job Satisfaction: A Case Study of Helmand University
Corporate Venturing or Strategic Entrepreneurship: What viable option for Enterprise Survival in Nigeria: A Conceptual Review
Mapping the Landscape of Higher Education: An Integrative Review and Research Agenda
From Classroom to Career: The Multifaceted Impact of Communication Skills Education on Students’ Holistic Growth and Success
Tolerance of Ambiguity at Workplace
Esg Practices towards Achieving Sustainability: A Case of JSW Ltd.
Redefining Research Quality: Enhancing Institutional Metrics for Academic Excellence
A Structural Equation Modeling (SEM) Approach to Analyze Pilgrims
Factors Causing Stress among Students of Different Colleges of Kolkata: An Empirical Study
An Alternative Interval Numbers Ranking Method based on Distance to the Ideal Interval Numbers
A Human Stupidity and its Value
Legal and Social Impacts of Rubber Cultivation and its Perceptions in the State of Tripura
Occupational Stress among Employees of Various Sectors of Kolkata: An Empirical Study
NEP 2020 – Effectiveness of deployment and redeployment of faculty members for academic innovations
China

Tags


About Journal

Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
Read More  

Quick Links