ISSN
2321-5763 (Online) 0976-495X (Print)
Author(s): Mani Arora, Anil Kumar
Email(s): manichhabra07@gmail.com
DOI: 10.5958/2321-5763.2018.00007.0
Address: Mani Arora1, Dr. Anil Kumar2 1Research Scholar, IKG PTU, Jalandhar 2Department of Management, DAVIET, Jalandhar. *Corresponding Author
Published In: Volume - 9, Issue - 1, Year - 2018
Cite this article: Mani Arora, Anil Kumar. Consumer Awareness Towards Brand Equity. Asian Journal of Management. 2018; 9(1):41-53. doi: 10.5958/2321-5763.2018.00007.0
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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>
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