ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Radhakrishna B

Email(s): krish.bhimavarapu@gmail.com

DOI: 10.5958/2321-5763.2018.00143.9

Address: Radhakrishna B*
Research Scholar, Department of Marketing and Strategy, ICFAI Business School, IFHE, Shakarpally Road, Hyderabad- 501203
*Corresponding Author

Published In:   Volume - 9,      Issue - 2,     Year - 2018


Cite this article:
Radhakrishna B. Customer Value Co-Creation behavior as a Determinant of Service Loyalty: Evidence from Banking Services. Asian Journal of Management. 2018; 9(2):909-912. doi: 10.5958/2321-5763.2018.00143.9




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DOI: 10.5958/2321-5763 


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