ISSN
2321-5763 (Online) 0976-495X (Print)
Author(s): Radhakrishna B
Email(s): krish.bhimavarapu@gmail.com
DOI: 10.5958/2321-5763.2018.00143.9
Address: Radhakrishna B* Research Scholar, Department of Marketing and Strategy, ICFAI Business School, IFHE, Shakarpally Road, Hyderabad- 501203 *Corresponding Author
Published In: Volume - 9, Issue - 2, Year - 2018
Cite this article: Radhakrishna B. Customer Value Co-Creation behavior as a Determinant of Service Loyalty: Evidence from Banking Services. Asian Journal of Management. 2018; 9(2):909-912. doi: 10.5958/2321-5763.2018.00143.9
DOI: 10.5958/2321-5763.2018.00143.9 Access: Open Access Read More
Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>
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