Author(s):
Raghunandan G, Lavina G S, Sharon Jose
Email(s):
raghunandan.g@christuniversity.in , lavinasubbaiah402@gmail.com , sharon172315@gmail.com
DOI:
10.5958/2321-5763.2018.00144.0
Address:
Mr. Raghunandan G1*, Lavina G S2, Sharon Jose3
1Asst. Professor, Dept of Commerce, Christ (Deemed to be University), Bengaluru – 29
2MCOM Research Scholar, Christ (Deemed to be University), Bengaluru – 29
3MCOM Research Scholar, Christ (Deemed to be University), Bengaluru – 29
*Corresponding Author
Published In:
Volume - 9,
Issue - 2,
Year - 2018
Cite this article:
Raghunandan G, Lavina G S, Sharon Jose. Electronic Customer Relationship Management an Effective tool in the Banking Sector. Asian Journal of Management. 2018; 9(2):913-919. doi: 10.5958/2321-5763.2018.00144.0