Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


Submit Article

Brand Awareness through Instagram Advertising

Author(s): Basudev Datta, Pritam Kaushik

Email(s): basudev.datta2020@sims.edu , pritam.kaushik2020@sims.edu

DOI: 10.5958/2321-5763.2019.00017.9

Address: Basudev Datta, Pritam Kaushik
MBA (2018-20) Student, Symbiosis Institute of Management Studies, Pune
*Corresponding Author

Published In:   Volume - 10,      Issue - 2,     Year - 2019


Keywords:

Cite this article:
Basudev Datta, Pritam Kaushik. Brand Awareness through Instagram Advertising. Asian Journal of Management. 2019; 10(2):100-108. doi: 10.5958/2321-5763.2019.00017.9

  View PDF



Recomonded Articles:

Influence of Social Media on Voter Behaviour

Author(s): Ravi Kumar J S, Syed Mohammad Ghouse, T. Narayana Reddy

DOI: 10.52711/2321-5763.2021.00055         Access: Open Access Read More

Role of use of Social Media on Effective Buying Decision Process: A Study of Consumer buying Behavior in the Context of Bangladesh Market

Author(s): Partha Prasad Chowdhury

DOI: 10.5958/2321-5763.2019.00010.6         Access: Open Access Read More

The Role of Social Media Marketing In Customer Purchase Intent – A Methodological and Thematic Review

Author(s): AniketGawas, Niyati, Pratik Kulkarni, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00119.1         Access: Open Access Read More

Impact of Digitalization in an Organization and its importance in Knowledge and Value Management System

Author(s): Dimpy Sachar, Harshmeet Kaur

DOI: 10.5958/2321-5763.2017.00007.5         Access: Open Access Read More

Brand Awareness through Instagram Advertising

Author(s): Basudev Datta, Pritam Kaushik

DOI: 10.5958/2321-5763.2019.00017.9         Access: Open Access Read More

E-Word of Mouth in Tourism Sector – A Methodological and Thematic Review

Author(s): Nishi Shubhita Rakesh, Shreya Nanda, VishakhaRaghav, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00131.2         Access: Open Access Read More

Impact of Social Media Marketing on Business Exposure and Customer Response: A Study on Educational Institutes of Chhattisgarh

Author(s): Bhuvana Venkat Raman, Shivangi Jaiswal

DOI: 10.5958/2321-5763.2017.00128.7         Access: Open Access Read More

Impact of Electronic word-of-mouth on Brand image and Purchase Intention: A Methodological and Thematic Review

Author(s): Sinhayna Singh Bais, Archana Murthy, Tanya Roy, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00121.X         Access: Open Access Read More

Retaining the Cachet of Luxury Fashion Brand’s in Social Media through Storytelling and Narratives

Author(s): Hemantha Y

DOI: 10.52711/2321-5763.2021.00029         Access: Open Access Read More

A Study of Factors affecting the level of Consumer’s buying behavior for Branded Apparels

Author(s): Pawan Kumar, Kanchan

DOI: 10.5958/2321-5763.2018.00024.0         Access: Open Access Read More

An Analysis on Relevance of Internet as a Marketing Tool for the Promotion of Goods and Services in India

Author(s): Harsha Sahu

DOI: 10.5958/2321-5763.2017.00146.9         Access: Open Access Read More

Recruitment through LinkedIn: Employers’ perception regarding usability

Author(s): Md Sajjad Hosain, Ping Liu

DOI: 10.5958/2321-5763.2020.00010.4         Access: Open Access Read More

Social Media: A Determinant Factor of Consumer Life Quality from E-Commerce Perspective

Author(s): Amoghsiddhi Urne, Artee Aggrawal

DOI: 10.5958/2321-5763.2018.00003.3         Access: Open Access Read More

Customer Loyalty: A Methodological and Thematic Review

Author(s): Jobin Sabu, Akhil Satheesh, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00120.8         Access: Open Access Read More

Social Media Influencing Customer Loyalty

Author(s): Sameer Jan Bhat, Sadaf Firdous

DOI: 10.5958/2321-5763.2017.00144.5         Access: Open Access Read More

Usage of E Networking Sites at Workplace: An Empirical Study

Author(s): Ritu Gandhi Arora

DOI: 10.5958/2321-5763.2017.00069.5         Access: Open Access Read More

Impact of Electronic Word on Mouth on Consumer Behaviour and Brand Image

Author(s): Shiv Kumar Sharma, Anuja Shukla

DOI: 10.5958/2321-5763.2017.00081.6         Access: Open Access Read More

Voters Perception towards Branding among Indian Politicians

Author(s): Pankaj Goel, Amanpreet Singh Brar

DOI: 10.5958/2321-5763.2018.00016.1         Access: Open Access Read More

Use of Social Media for Women Entrepreneurship (With special reference to Bhopal)

Author(s): Neel Rai, Rajeev Sijariya

DOI: 10.5958/2321-5763.2019.00031.3         Access: Open Access Read More

Customer Engagement Practices of Insurance Companies: A Study in Raipur City

Author(s): Sanskrity Joseph

DOI:         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Quick Links



Latest Issues

Popular Articles


Recent Articles



Aligning Human Resources to Businesses through Human Resource Analytics
Artificial Intelligence in Financial Inclusion: An Impact on Financial Accessibility and Efficiency in India
A Systematic Approach to Prepare Quality Rubrics
Recruitment Paradigms: Predictive Analytics as a Catalyst for Agile Recruitment and Leadership Succession
Social Media Usage of Youngsters – A Special Reference to Madurai District
Role of Employee Well- Being on Organisational Performance: A Review of Research
Capability Maturity Model’s Engineering Practices-based Conceptual Framework for Green Product Design, Development and Management
Enhancing Employee Retention: A Comprehensive Analysis of Training, Work Environment, Compensation, Leadership and Talent Management
Influencer Scale in Marketing: Examining the Impact of Mega, Macro, Micro, and Nano Influencers on Brand Loyalty and Engagement in the Indian Merchandise Market
An In-depth Analysis of Optimal Portfolio Construction Across selected sectors
Determinants Influencing Consumers’ Clothing Disposal Behaviour: An Analysis Via Smart PLS Approach
Antecedents and Outcomes of Memorable Festival Tourism Experience
Technological Enhancement of Banking Sector: A Special Reference to Green Banking Initiatives
Approaches for Detecting Accounting Frauds
Evaluating Awareness and Implementation of Prevention of Sexual Harassment (POSH) Regulations: A Study of MSMEs in Rajasthan, India
An Analysis of Joint Liability Groups (JLGs) Growth in India, with Specific Reference to Karnataka - Shivamogga District
AI and Robotics: Ethics and Morality Issues
A Study on Working Capital Management at The Kanyakumari District Central Cooperative Bank Ltd, Nagercoil
Public Perspectives on Over-the-Counter (OTC) Practices: A Cross-Sectional Survey
Community Social Entrepreneurship and Poverty reduction in Federal Capital Territory Abuja, Nigeria

Tags


About Journal

Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
Read More  

Visitors

Today: 422
Yesterday: 1849
Total: 2142814